I accepted a position as an independent contractor in Harrisonburg, VA during my time at James Madison University. I set up shop and promoted Jim Beam products and their subsidiaries through interactive and guerilla marketing at bars, clubs, and ABC stores to boost awareness and improve sales by successfully converting customers.
I was tasked with engaging customers who are visiting anywhere that sells alcohol to try and get them to change their habits of drinking their go-to brand of liquor and switch to Jim Beam or any of their subsidiaries. My main focus was getting the attention of prospects to hand out samples and persuade patrons to purchase any of the three liquors that I was promoting that day.