Job responsibilities:
- Oversees all B2B digital marketing efforts, including paid media campaigns, SEO and paid search, email marketing, omnichannel campaigns, webinars, lead nurturing and lead gen, paid social, and display ads
- Created LaborFirst’s custom AI GPTs to increase efficiency, improve data analysis, and drive ideation
- Spearheaded the company’s first-ever Growth Team ABM strategy that led to a 36% increase in sales pipeline and initiated personalized salesperson campaigns targeting their highest graded accounts
- During my first year, I onboarded/launched HubSpot and fully integrated it with Salesforce through workflow building, created a marketing account lifecycle and lead handoff system for the sales team, added ON24 to the tech stack for lead gen webinar strategy (producing 9 webinars), developed four new omnichannel campaigns that drove 1628 MQLs / 254 SQLs surpassing the 2023 KPIs by 325% / 154%
- Manages a direct report marketing associate who helps drive lead generation and improve MarOps
- Daily administration, maintenance, and improvements of LaborFirst’s martech stacks incorporating the HubSpot to Salesforce integration and ZoomInfo, Jasper, Zapier, ON24, and Chat GPT Enterprise
- Developed a new lead scoring (contact), fit scoring (account), and marketing attribution system to better track all metrics, leads, and pipeline status to showcase the marketing team’s ROI on won accounts – in conjunction with building 30+ reporting dashboards covering the entire marketing and sales ecosystem