Job responsibilities:
– Oversees all B2B digital marketing efforts, including paid media campaigns, SEO and paid search, email programs, content syndication, lead nurture sequencing, and website maintenance
– Within the first 90 days, onboarded and launched HubSpot as well as fully integrating it with Salesforce through workflow building, presented at the internal Growth Summit and to the Board of Directors on digital strategies, added ON24 to the tech stack for lead gen webinar strategy, instituted four new omnichannel campaigns, and drove over 140 MQLs to the sales team
– Manages a direct report marketing associate who helps to develop automated lead generation streams
– Handles all website maintenance and updates, supports ABM strategy and execution, leads sales and marketing alignment, and develops KPI dashboards for stronger metrics reporting