Digital Marketing Coordinator
From one niche nonprofit membership association to another niche nonprofit membership association, I ventured over from medicine to the law. I moved from Baltimore to Washington D.C. and started working for the National Association of Bond Lawyers (NABL) as their Digital Marketing Coordinator. I used my marketing successes at a unique healthcare association and translated it over to NABL. I was responsible for promoting all three of their annual conferences, raising awareness to bond law through campaigns targeting students, implementing new social media strategies to increase online member engagement, creatively updating the website with new copy and a variety of improvements to better the membership experience, designing graphics and images to boost marketing campaigns, planning and executing conference events, and most importantly orchestrating all of the communication disseminating from the NABL to the public that ranges from email blasts to blog writing to print campaigns.
Quarterly Meeting Hashtag Promotional Posters
Social Media Promotional Website Homepage Banner
Lead Speaker in Annual Conference Panel Session (Presentation)
– Panel Session Description
Annual Conference Social Media Poster
Membership Survey Summary Infographic